Imperial Hotel, 1 Etheridge Street, Eumundi, 1980s

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TitleImperial Hotel, 1 Etheridge Street, Eumundi, 1980sAdditional InformationThe Eumundi Imperial Hotel dates back to the 1890s when it was named the Commercial and has been welcoming locals and tourists since its opening in 1911. Now it is also home to the Eumundi Brewery.

In 1962 it became Joe's Waterhole after local legend, boxer, farmer and practical joker Joe Whiting took over in 1962, having done a swap on his Maroochydore sugarcane farm for the hotel. In time it became known as Joe’s Waterhole, and officially took the new moniker in 1987.

Whiting perpetuated the mantra at his Waterhole of “Free Beer Tomorrow”. He and his wife Lucy ran the pub for 20 years until a tragic accident left him a quadriplegic. Their son Ray took over in 1982 and ran it until the family sold it by auction.

In 2005 Brett Lewis bought Joe’s eponymous pub, ending over four decades of Whiting history and bringing in his own family to maintain the tradition.

In September 2021 it was announced that the hotel had sold for $5.3 million to Good Drinks Australia Ltd. Purchased from Brett Lewis, who will be taking a well-earned break after owning the local icon since 2005.Date1980sPhotographerRobin WellsImage NoT4003944

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Subject (Keywords)Hotels

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CopyrightThis image may be used for educational and non-commercial research purposes. It must not be reproduced for any other purposes without the prior permission of Noosa Library Service.

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Imperial Hotel, 1 Etheridge Street, Eumundi, 1980s

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Imperial Hotel, 1 Etheridge Street, Eumundi, 1980s