In 1962 boxer Joe Whiting became the proprietor of The Eumundi Imperial Hotel. It became Joe's Waterhole after Joe did a swap for his Maroochydore sugarcane farm for the hotel. In time it became known as Joe’s Waterhole, and officially took the new moniker in 1987. Whiting perpetuated the mantra at his Waterhole of “Free Beer Tomorrow”. He and his wife Lucy ran the pub for 20 years until a tragic accident left him a quadriplegic. Their son Ray took over in 1982 and ran it until the family sold it by auction.
(Photograph of original or copy of photograph taken by Ian Murray)
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