Holiday makers, The Woods, Noosa Heads, 1966

Caption for image states: Scenes for UPS Benson. ('UPS Benson' stands for United Public Services - Benson. It was a major player in Australia's mid-century corporate advertising boom.

The agency dispatched commercial photographers to capture upscale leisure activities—like golfing at Elmer House—to build a visual portfolio of modern Australian leisure. These photos were used in travel print advertisements, corporate magazines, or real estate lifestyle brochures pitching the Noosa region to southern buyers.  (Source: Design Institute of Australia)